Operations
Quotes, approvals and handovers that move without chasing.
Turn requests, pricing rules and sign-offs into one connected workflow your team and customers can follow.
AI consultancy & custom software for London and EssexAI consultancy · London & Essex
Put AI to work across your organisation.
We find where AI will save your teams the most time, build software around the systems you already use, and train your people to make it stick.
- Free first conversation
- Scope and price agreed upfront
- Runs in your own accounts
Illustrative example of a custom AI workflow
- Quoting systems
- Knowledge search
- Client portals
- Enquiry follow-up
- Proposal drafting
- Document workflows
- Internal tools
- System integrations
- Content systems
- Team training
The gap
Most companies have tried AI. Far fewer have made it part of how work gets done. People experiment on their own, pilots stall, and nothing connects to the systems where the real work happens.
People experimenting on their ownAI built into the workflow
Pilots that never reach the teamA working first release, in use
Staff left to figure it outTeams trained on their real work
What we do
From the first idea to everyday use.
Three parts of one engagement. Start with the part you need.
- 01 · Find
Find the opportunities worth building.
We look at how work moves through your teams, where time goes and what your systems can already do. You leave with clear priorities and a scoped, priced first project.
- Process and systems review
- Prioritised opportunities
- Scope and price before you commit
- 02 · Build
Build software around how you work.
Custom AI tools, automations and internal systems, connected to the software your teams already use. Permissions, data handling and human sign-off are designed in from the start.
- Internal tools and client portals
- Integrations and automations
- AI with approval steps
- 03 · Adopt
Make it part of the working day.
Hands-on training built around your team’s real work, so people use what is built. Then we keep improving it and move on to the next priority.
- Team training and workshops
- Rollout support
- Ongoing development
Prefer a project first? Start with one clearly scoped build.
Want a long-term partner? Continue monthly, with one main build at a time and smaller changes alongside.
Where it pays off
Built for the work that slows big teams down.
Bring the awkward process, the specialist rules or the idea that felt out of reach. These are the kinds of systems we design and build.
Knowledge
Answers from your own documents, with the source.
Make policies, past projects and specialist know-how searchable for everyone.
Sales
Every enquiry answered and followed up.
Reply, qualify and hand over to the right person at the right moment.
Bids & proposals
Proposals drafted from your best past work.
Give teams a strong first draft, with sources they can check.
Content
Archives turned into new content.
Find the right moments in hours of recordings and shape them for social and sales.
Training
Teams confident with AI in their own roles.
Practical sessions built around your processes and tools, not generic demos. Then support while new habits form.
Ask about team trainingProof
Real systems, built and running.
Each of these was designed and built by ApolloWeb. Start with the one closest to your business.
Sales & enquiries
A sales process that keeps moving.
Built first for a client’s advertising leads, now used in ApolloWeb’s own lead-generation work. LeadFlow replies to new enquiries by text, qualifies them, keeps following up and hands over to a person at the right moment.
- AI replies, qualification and follow-up
- Call recordings, summaries and missed-call text-back
- Pipeline and source-to-revenue reporting
Built and in useBuild something like this
Hear an AI voice agent, live.Try a real voice call in your browser: a customer line, a staff helpdesk, or ask where AI could help your team.Try itClose
Alder & Finch FacilitiesCustomer line · AI agentReady
Press call and speak naturally.
Try saying
“Hi, we need a quote for cleaning our Chelmsford office.”
You’re speaking to AI, not Pritesh. Starting the call turns on your microphone and sends audio to our AI provider, so please keep it non-confidential. How voice data is handled
How it works
Start small. Prove it. Then scale.
Clear decisions, working software and feedback from the people who will use it. No long reports before anything is built.
- 01
A free conversation
Talk through what happens today and where time goes. No technical brief needed.
A clear problem worth solving - 02
A focused first release
Agree scope, price and success criteria. Review working software in short cycles and test it with the people who will use it.
Software your team can use - 03
An ongoing partner
Train your team, improve what matters and move to the next priority with someone who already knows your operation.
Progress every month
Your accounts, your data
Tools run in your own accounts. You pay providers directly and stay in control.
People stay in charge
Approval points are designed in wherever a decision matters.
Works with your IT team
We work alongside your IT team, developers or existing advisers.
Clear terms upfront
Scope, price, handover and source access are agreed before we start.
Who you’ll work with
The person who scopes your project is the person who builds it.
PriteshFounder, ApolloWeb
I built LeadFlow for client work and use it in my own business. Clipper shows how I approach a complex production workflow. I bring the same hands-on thinking to your commercial problem, the technical decisions and the way your team works.
- No account managers or hand-offs
- Business, AI and software in one conversation
- Stays involved after launch
Do we need to know what we want to build?
No. Bring a process that takes too long, a recurring frustration or an idea that has felt out of reach. We’ll work out what happens today, where the value is and whether AI or custom software is the right answer.
How much does it cost?
The first conversation is free. Projects and monthly partnerships are priced on complexity, integrations and the delivery capacity you need, and you get a clear scope and price before committing. Hosting, software subscriptions and AI usage are billed to your own accounts.
Will it work with our systems and data?
We review your existing tools, integrations and access requirements before committing to a build. Permissions, data handling and approval points are part of the design, and your team tests the system against real cases before it goes into daily use.
Can you work alongside our IT team?
Yes. We can work with your IT team, developers or an existing AI consultant, and agree access, responsibilities and handover with them from the start.
Why one partner rather than a large consultancy?
You work directly with the person who designs and builds the system. The person helping you choose the right problem also builds the solution, so nothing gets lost between strategy, development and rollout.
How quickly can you build it?
We work in short cycles, so you see working software early. Some small, well-defined changes can be ready the next working day, depending on the agreed workload. New integrations and larger features take longer, and we agree timings around the actual work.
How does a monthly partnership work?
We agree a monthly delivery allocation and focus on one main new build at a time, with smaller changes and support alongside. Send ideas whenever they come up; we agree priorities and realistic targets together. If you need less later, we can move to a smaller care or training arrangement.
What happens if we stop?
Delivered tools can keep running in your own accounts while you cover the provider costs. Our development and support end unless we agree a care plan. Handover, source access and permitted use are agreed before we start.
Next step
Let’s find what’s worth building.
Tell us where work gets stuck or what you wish your teams could do. Pritesh will reply personally.
Tell us about your business
A few sentences is plenty. No technical detail needed.