Cookie Policy

Last updated: 26/04/2025

Introduction

This Cookie Policy explains how ApolloWeb ("we", "our", or "us") uses cookies and similar technologies on our website apolloweb.ai (the "Website"). This policy should be read alongside our Privacy Policy, which explains how we use personal information.

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

How We Use Cookies

We use cookies for several purposes, including:

• Essential cookies: These are necessary for the Website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Performance cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website.
• Functionality cookies: These enable the Website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Specific Cookies We Use

Google Analytics

We use Google Analytics to help us understand how visitors engage with our Website. Google Analytics uses cookies to collect information about:

• The pages you visit on our Website
• How long you spend on each page
• How you got to the Website
• What you click on while you're visiting the Website

The information generated by Google Analytics cookies about your use of our Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for evaluating your use of our Website, compiling reports on website activity, and providing other services relating to website activity and internet usage.

Ahrefs Web Analytics

We also use Ahrefs Web Analytics, which is a privacy-friendly analytics tool. Unlike traditional analytics tools, Ahrefs Web Analytics:

• Does not use cookies
• Does not collect personal data
• Does not track users across websites
• Complies with privacy regulations like GDPR without requiring consent banners

Managing Cookies

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version. However, you can usually find information about how to manage your cookie settings in the "Help" section of your browser.

Please note that if you choose to block cookies, you may not be able to use the full functionality of our Website.

Changes to This Cookie Policy

We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last updated" date at the top of this policy.

Contact Us

If you have any questions about our Cookie Policy, please contact us at: admin@apolloweb.ai or 07539 129580.